Lucid Motors

The project involved defining a unique motion identity for Lucid Motors' in-car interface. The primary objective focused on translating the brand's core values of lightness and elegance into a seamless digital experience. A set of bespoke motion curves was developed to govern the UI behavior, ensuring every transition feels fluid and high-end. By integrating these custom easing systems with the final interface compositing, the team helped create a tactile and sophisticated cabin environment that enhances the driver's connection to the vehicle.